Highlights
The Apprentice

The Apprentice - Season 4 (2008)

Audience Score
58

Season 4 Plot

Series Four of The Apprentice was a British reality television series. The series began on BBC One on 26 March 2008, and ran for twelve weekly episodes. Auditions and interviews are reported to have taken place during the first two weeks of July 2007 in London, Glasgow, Manchester and Bristol. A record 20,000 applications were received. Sir Alan Sugar reprised his role as the boss, and Nick Hewer and Margaret Mountford again served as his advisers. 'Frances', Sir Alan's boardroom 'receptionist', also returned. The show's spin-off, The Apprentice: You're Fired!, was again hosted by Adrian Chiles. Filming of the first episode of The Apprentice: You're Fired! took place on 25 March 2008. TV presenter Jennifer Maguire also participated in this series.

The Apprentice Season 4 aired on March 26th, 2008.

Season 4 Episodes

1. Fishy Business

March 26th, 20081 hr

To start of the new season, Sir Alan sets the task in which two teams, separating into the girls and the boys, have to sell fish out on the streets of London. There was much talk of the boys' team splitting into two factions: the first of these contained Alex, Simon, Lee and Ian while the second consisted of Raef, Michael and Nicholas. Coverage was shown of all members of the boys' team; however, some members of the girls' team (notably Shazia, Lucinda and Jenny) had almost no coverage in this week's episode.

2. A Dirty Job

April 2nd, 20081 hr

Sir Alan Sugar puts 16 applicants through the job interview from hell. After an exhausting first task, the applicants are challenged to set up an overnight laundry business. They persuade customers to part with their washing (including hundreds of sheets from a hotel chain) then clean into the early hours. The following morning, following Sir Alan's warning not to lose a single sock, they return the clothes. Sir Alan's aides Nick and Margaret watch, and a second applicant will be fired.

3. Cooking with Gas

April 9th, 20081 hr

The teams must take over a pub and turn it into a themed restaurant - however, the pub kitchens in which the teams will be based, have never served food before.

4. Photo Finish

April 16th, 20081 hr

Four weeks into his search for an apprentice, Sir Alan challenges the teams to set up their own photography business at a busy shopping centre on the outskirts of London. Charged with taking and selling photos, the teams must work together to rake in the money.

5. Mid-Series Sales

April 23rd, 20081 hr

It's down to the farm for our Apprentice wannabes, as the teams take on an ice cream making challenge. Alpha and Renaissance must make three new flavours, and then launch two of those products into the untapped London market. The team which secures the most orders, by value, will win.

6. Yours Truly, Angry Mob

April 30th, 20081 hr

This week the two teams have to create a range of greetings cards for a new occasion. Three members of the loosing team end up in the board room with Sir Alan where one of them will be fired.

7. Marrakesh

May 7th, 20081 hr

The candidates set off on a two-day business trip to Marrakesh, where they are challenged to find the best deals possible when buying 10 items in the city's markets. The budding entrepreneurs race against time and tempers flare as the deadline approaches.

8. Wedding Hell

May 14th, 20081 hr

It's all about satin and sequins as Sir Alan Sugar sets both teams the challenge of selling wedding dresses at a wedding show at the Birmingham NEC. The candidates have just one day to visit specialist bridal businesses and select gowns that will be popular with brides-to-be at the show. Success in this task will depend on choosing the right products to sell - and with more than 300 exhibitors at the show, the competition is tougher than it's ever been before.

9. Tissues

May 21st, 20081 hr

The candidates must design their own brand of tissues, and create both a TV commercial and printed advertisement in order to promote the product.

10. Re-inventing the Wheel

May 27th, 20081 hr

The candidates must rent out expensive sports cars.

11. Interviews

June 4th, 20081 hr

After facing ten tasks as teams, the five remaining candidates now compete as individuals in their next task – a series of tough, gruelling interviews with four of Sir Alan's most trusted associates.

12. The Final

June 11th, 20081 hr

The remaining four candidates are split into two teams to develop and present a new type of fragrance. The teams are joined by former candidates, and with only the winning team able to get the chance to work with Sir Alan, they must overcome this final hurdle in a bid to become the next Apprentice.

All Seasons

Series 20
Jan 29, 2026
70
Season 19
Jan 30, 2025
58
Season 18
Feb 1, 2024
49
Season 17
Jan 5, 2023
46
Season 16
Jan 6, 2022
Season 15
Oct 2, 2019
Season 14
Oct 3, 2018
Season 13
Oct 4, 2017
69
Season 12
Oct 6, 2016
76
Season 11
Oct 14, 2015
69
Season 10
Oct 14, 2014
72
Season 9
May 7, 2013
72
Season 8
Mar 21, 2012
91
Season 7
May 10, 2011
Season 6
Oct 6, 2010
Season 5
Mar 25, 2009
Season 4
Mar 26, 2008
Season 3
Mar 28, 2007
Season 2
Feb 22, 2006
Season 1
Feb 16, 2005
Specials
Mar 15, 2007