Season 1 Episodes
1. Doomed Designs
May 9th, 2011
Evan Davis uncovers the scarcely believable stories of how some of the world's most successful businesses have made monumental mistakes.
2. Marketing Mess-ups
May 16th, 2011
With British business leaders, Evan Davis reveals how marketing and publicity plans can turn from clever ideas into commercial catastrophes.
3. Disastrous Decisions
May 19th, 2011
With top business leaders including Sir Martin Sorrell and Sir Gerry Robinson, Evan Davis analyses deals that spelled disaster and projects that backfired.
