Ready to press play on 'The Codes of Gender' without the hassle?
Here are a few more things worth knowing about the Media Education Foundation documentary flick. The Codes of Gender starring Sut Jhally has a Not Rated rating, a runtime of about 1 hr 13 min. The release date of the movie is October 13th, 2010. The movie received a user score of 65/100 on TMDb, which reflects reviews from 7 verified users.
Need a quick rundown of the movie? Here's the plot: "Arguing that advertising not only sells things but also ideas about the world media scholar Sut Jhally offers a blistering analysis of commercial cultures inability to let go of reactionary gender representations Jhallys starting point is the breakthrough work of the late sociologist Erving Goffman whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies Jhally applies Goffmans analysis of the body in print advertising to hundreds of print ads today uncovering an astonishing pattern of regressive and destructive gender codes By looking beyond advertising as a medium that simply sells products and beyond analyses of gender that tend to focus on either biology or objectification The Codes of Gender offers important insights into the social construction of masculinity and femininity the relationship between gender and power and the everyday performance of cultural norms"
Streaming platforms for The Codes of Gender haven’t been announced yet. Check back soon for updates on where you can watch it online.