Among lost hopes humankind is in search of our lost identities This film is an archetype representing the surreality of humankind Primitive mental images inherited from the earliest human consumers are ever present in our collective unconsciousness The selfrepresentation from the term consumer society is the simplification of the term consumerled industrial society The notion of consumer society refers to a social and economic order based on the systematic creation and manipulation of desire This is the way to maintain the consumption of goods though its often unsustainable and even produced and sold in anticipation of a planned obsolescence However the consumer continues to blindly consume Among lost hopes and identities humankind is now in search of our lost stars