Harun Farocki questions philosopher Vilém Flusser about the way the front page of the daily tabloid Bild Zeitung is put together. This page is conceived as an entity in itself: on the one hand, it's impossible to reach the text without referring to the images, used maximum impact; on the other hand, the headline typography – large white letters on black – creates a potent and brutal visual impression. Image and text reinforce each other then, to provoke the same media "impact".