Highlights

Miss Springmaid

Movie"Discover how an innovative ad campaign made Springmaid sheets a household name."
Miss Springmaid
NR 27 minHistory, Documentary
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"Colonel" Elliott White Springs spearheaded an innovative ad campaign to sell bed sheets that changed the approach of the country's advertising industry. He began acquiring and commissioning artwork depicting attractive young women as "Springmaids." He copiously employed sexual innuendo in his ad copy. Many were outraged by his approach, but there was convincing proof that "sex sells."
DirectorSteve Folks
WriterSteve Folks

Movie Details

Original Language:English
Executive Producers:Amy Shumaker