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Here are a few more things worth knowing about the Content Kings documentary flick. Loyalty Cards: Are They Worth It? starring Alexis Conran has a Not Rated rating, a runtime of about 46 min.
Wondering what this story is all about? Here's the plot: "Alexis Conran investigates whether loyalty cards save consumers money when shopping, looking into the possibility that supermarkets could be inflating prices only to discount them. Alexis discovers how supermarkets offer a reduced price in return for an exchange of data from shoppers, speaking to those responsible for handling the data and making profits from it."
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