FiveaDay The Big Con

The fiveaday campaign was launched with a clear objective to encourage the population to incorporate five portions of fruits and vegetables into their daily diets It was presented as a crucial measure to combat the growing national obesity crisis in the United Kingdom However as this documentary scrutinizes the campaigns impact a compelling question emerges Has the fiveaday initiative delivered on its promises or has it fallen short of its intended goals Despite the campaigns widespread awareness it remains a fact that a significant portion of the population struggles to meet this dietary guideline in their daily lives