A commission organised by Richard Frank from the Grey advertising agency in New York on behalf of the pharmaceutical company BristolMyers The concept was to make a film of Warhols choosing any length any subject any number of people This was to be done in front of a live audience of ad executives and creative types There is some uncertainty surrounding the films projection history as being either a singlescreen 66 minute film or a doublescreen projection that would be 33 minutes in duration